Brazil's Export Strategy for Film: Train the Women Running the Companies

Elas Exportam is a training program from Brazil's Ministry of Development, Industry, Commerce and Services with a specific goal: foster film and series exports from women-led companies by developing leadership skills. Variety reports it as part of a broader government-and-industry effort to raise the presence of Brazilian productions abroad.

The mechanism is the interesting part. The lever named is leadership training rather than a new slate of titles — an export strategy that treats who runs a company as part of what sells abroad.