VW Retires the ID.4 and Revives a Familiar Badge
Volkswagen's ID.4 is no more. Having sold almost a million ID.4s and near-identical ID.5s globally, VW decided it was time for a replacement, and the new model takes the name of the company's big seller: the ID. Tiguan.
Dropping the number for a badge shoppers already know is a bet on familiarity. Underneath, it is the same strategy as before: an updated version of VW's mass-market EV platform, now called MEB+, with either 58 kWh or 77 kWh battery packs. The name carries the story; the parts bin does the work.
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Renaming an electric crossover after the brand's familiar big seller is a bet that recognition beats a clean-sheet identity.
It may also be the easier car to explain in a showroom: same badge family, new platform, two battery sizes to compare.