TonerGiant Commissioned a Survey on Watching TV While Working From Home
The Guardian's David Mitchell is skeptical of research showing that people who work from home spend a lot of the time they should be working watching TV. He wonders whether it's good research or lazy research.
The research was commissioned by a website that sells toner, called TonerGiant. Mitchell asks whether the company wants people to work from home so they need to buy toner to print things out at home. Or whether it makes no difference if they go to the office and use toner their employer bought, possibly from TonerGiant.
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The toner angle is the funniest part: a company that sells toner commissioning a survey about home working is a weird bit of modern marketing, like a brewery running down its own beer.
Maybe the survey is a confession. Mitchell asks if the research was done by people who work from home and spend most of their time watching TV.
The flood of content is its own absurdity: the current Radio Times advertises 101 shows to stream this summer. Mitchell wonders how 101 shows, each with somewhere between four and 200 episodes, can be an appetising quantity to advertise, like an Observer Food Monthly promise of 45,000 ways to cook asparagus.