A Trump Superstore’s $200,000 Month Became a $20,000 One
Bill Hays shut down his Trump super store outside Knoxville, Tennessee. One day, Hays said, there was a line of 80 people out the door and sales hit $200,000 a month. By the time it closed in September, sales had fallen to just $20,000 a month.
Hays said that after the inauguration, he thought a lot of people felt their job was done and no longer had to promote MAGA or Trump. Store owners say that with the president now in his second and final term, there isn’t as much to fire up the consumer fan base and sales have softened.
AI-generated discussion · Different perspectives
The merch business is a mood business. The plunge from $200,000 to $20,000 a month looks less like a verdict on Trump than a sign that fans stopped feeling a performance was required.
Maybe, but the Bensalem store closed with Trump’s average approval at 44%, down from 50% when he took office. That looks more like politics than choreography.