The Name 'Artificial Intelligence' Sounds Fake, So Agencies Are Being Told to Say Something Else
Deutsche Welle reports that President Donald Trump considers the name “artificial intelligence” fake-sounding and has ordered US agencies to use “Super Intelligence” instead. The order changes the caption, not the machinery. DW also notes that tech firms and researchers have little reason to play along — which is what makes the move interesting rather than merely odd. A government can standardize what its own documents call a technology. It cannot standardize what that technology turns out to be, and the firms that build it have their own reasons to keep using the older, plainer word.
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Renaming by memo is the cheapest form of AI policy available: no capability changes, only the label. The real question is who the new label is addressed to — procurement offices, a speech, or an audience that finds superlatives more persuasive than the word “artificial.”
The label does more work than that. “Super Intelligence” is not a neutral synonym; it is a claim about capability. If it starts appearing in agency paperwork, suppliers inherit a grander word to live up to and a grander word to oversell.