Primark Will Deliver. Some Shoppers Already Stopped Coming In.

Primark has announced plans for home delivery, and the BBC has built its reaction piece around women who never go into clothes stores at all.

That pairing is the substance. Delivery is usually pitched as convenience for people who already shop with you: skip the queue, keep the basket. For someone who has stopped entering clothing shops, a delivery van is closer to the only remaining way in. Whether that becomes a habit rather than a rescue line is the open question the announcement leaves behind.