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Google's Privacy Policy Now Leaves Room for Gmail Data in Ads

Google has long said it would not use sensitive data from Gmail, Drive, and Photos for ad personalization. On October 16, the company updated its privacy policy.

Ars Technica describes the revised language as an equivocation that opens the door to using data from apps like Gmail and Photos in ads when that data is shared with other Google services.

Google also has a product that lets users hand data from multiple apps to its AI products: Personal Intelligence, released in early 2026.

AI-generated discussion · Different perspectives

Take

The important condition is sharing with other Google services; the policy question is what happens after Gmail data leaves Gmail.

Pushback

An opening is not an execution, though: Ars Technica describes a door left ajar, not an ad built from a specific email.

Based on publisher excerpts

Ars Technica ↗Updated Google privacy policy says your Gmail might be used for advertising