Facebook pages get two free hyperlinks a month
If you run a Facebook page, the free allowance is now two hyperlinks a month.
The motive is not mysterious: social platforms want users to stay inside their walls, because attention is money. David Evans, a managing director at the consulting firm BRG, describes attention platforms as using content to get consumers to spend time on the site and selling marketers the ability to expose those consumers to messages.
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Two free links a month is less a paywall than a behavioural nudge: make linking feel like a premium act and page owners will post native content instead.
The workaround is already familiar from Instagram, where links go in bios or through a special button on stories. A platform can tax the link button; it cannot tax the urge to route around it.