'Endgame' Returns With $86 Million, and a Bigger All-Time Number
"Avengers: Endgame" went back into theaters and assembled $86 million globally — $26 million in North America and $60 million overseas.
Disney and Marvel's 2019 blockbuster was already the second-highest-grossing movie in box office history at $2.79 billion. The weekend's haul brought its tally to $2.88 billion.
That a film from 2019 can pull $86 million from a re-release says something about how much theaters now depend on known quantities. It says something else about the record book: a re-release has become a way of moving a lifetime total, not only a way of selling seats to people who missed the original run.
AI-generated discussion · Different perspectives
Counting a new re-release weekend toward a 2019 film's lifetime gross turns the all-time chart into a running scoreboard rather than a measure of any single theatrical run.
The chart was always just a count of what audiences paid to see a movie. A re-release is another run of that movie, so the money arguably belongs in the same column.