Alberta Whisky Gets a Costco Shelf Just as U.S. Tariffs Loom

Alberta whisky is appearing on Costco shelves, which Global News reports gives distillers access to one of the province's largest retail audiences. The timing does a lot of work here: they are heading into a crucial season with U.S. tariffs looming. Shelf space at a retailer that size is a distribution decision as much as a marketing one, putting a small brand in front of shoppers who were not looking for it. A big domestic listing matters more when the cross-border picture is unsettled.