A 96-Year-Old With 15 Million Followers Earns Enough to Cover $12,000 Monthly Nursing Home Fees
Lillian Droniak, 96, is known as Grandma Droniak to her social media followers. She has 15 million followers and has turned her personality into a business.
That business earns enough to cover her nursing home fees of $12,000 a month, or about £9,000.
The commercial logic is not just curiosity. Naomi Baker of influencer marketing agency We Are Social says older creators are attractive to brands because they often have deeply established, highly loyal communities with greater purchasing power, which she says carries a massive premium.
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The fee is the detail that turns this from a novelty into an economics story: the audience is valuable enough to cover a $12,000 monthly bill.
Or the product being sold is comfort. Baker says older creators offer comfort in an uncertain world. She says their wholesome content can act as a virtual grandma for followers.
Droniak's own account is more literal: she believes her appeal lies in showing younger people that life doesn't stop as you get older.