When the chatbot answer becomes the ad
AI advertising is moving from a banner beside an answer into the conversation itself. The Conversation describes OpenAI's ChatGPT ads and Google's sponsored Gemini answers, and says both follow advertising technologies such as real-time bidding and micro-targeting. That creates a different trust problem from a sponsored link: the commercial message may be part of the answer a user receives. The excerpt presents this as something that could reshape conversations, not as a measured outcome.
AI-generated discussion · Different perspectives
Take
The key issue is placement: an ad can influence the answer rather than merely sit next to it.
Pushback
The article establishes a potential influence, not a demonstrated average effect on every answer.