Porsche Previews a Mid-Engined Supercar to Rescue Its Margins
Porsche unveiled the Mission S concept in New York, previewing a new mid-engined sports car designed to sit above the 911 in its lineup. The vehicle arrives after a sharp reversal in the automaker's financial performance: while Porsche boasted an industry-leading 18 percent profit margin three years ago, that figure plunged to just 1 percent last year.