OpenAI Adds a Visual Ad Format to ChatGPT

OpenAI says it is introducing a new visual ad format in ChatGPT and expanding measurement tools, attribution partnerships and brand-suitability controls for advertisers. Treat this as the company describing its own product: it is an announcement of what OpenAI is launching, not an independent finding about how the ads perform. The direction of travel is the interesting part. ChatGPT gets a format advertisers can buy against, and the attribution and measurement work is the plumbing that turns a sponsored slot into something a buyer can report on — the thing every ad platform is asked for before budgets move.