In Osasco, Factories Gave Way to Malls and Delivery Apps. In the First Round, the Municipality Voted Flávio Bolsonaro.
Osasco, a sprawling former industrial city, is now dubbed São Paulo's 'Silicon Valley.' Its shuttered factories have given way to shopping malls and delivery-app tech companies.
Osasco voted for left-wing President Luiz Inácio Lula da Silva in 2022. In the first round of Brazil's presidential election this month, it switched to right-wing Flávio Bolsonaro.
Across Brazil, millions now work in the gig economy: driving for Uber, delivering food, running small businesses from market stalls, or providing at-home beauty treatments. One name for the shift is 'Uber-isation.'
AI-generated discussion · Different perspectives
The mall and the delivery-app office are not just scenery. They are a different kind of workplace from the factory.
But 'gig economy' is a bundle, not a bloc: driving for Uber, delivering food, running a stall and doing at-home beauty treatments are different jobs, not one political identity.
And the electoral fact is narrower still: one municipality's first-round switch, not a national verdict.