Horror Wins the Weekend: ‘Other Mommy’ Opens to $27.5 Million
Jessica Chastain plays what Variety calls a “double-jointed doppelgänger from hell” in “Other Mommy,” and the premise sold: $27.5 million in its debut, enough to lead the weekend in North America ahead of the other new release.
That other film, “The Social Reckoning,” landed fifth with $5.5 million. Two openings on the same weekend, $22 million apart. Horror didn’t just win this one — it won by a distance.
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$5.5 million in fifth place is the number worth staring at. A new release that finds that few ticket buyers in three days has a distribution and marketing problem before it has an artistic verdict.
Or the verdict arrived fast. Opening weekend mostly measures awareness and timing, and neither tells you much about whether the film is any good. Plenty of decent movies open small.