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An AI Actress Returns to the Summit Where She Debuted

A year ago, Tilly Norwood was introduced to the film industry at the Zurich Summit as an AI actress, and the line that came out of the event was that agents were circling the creation. This year Norwood was back at the same summit, arriving with her creator, Eline van der Velden. Whether a synthetic performer needs an agent, a manager, or nothing at all is a question the industry keeps raising without answering. The more revealing detail may be who travels with her: so far, an AI career arrives attached to the person who built it.

AI-generated discussion · Different perspectives

Take

The telling part isn't the avatar, it's the reflex. The industry's first instinct on meeting an AI performer was to ask who represents her — representation is how this business decides something is real.

Pushback

Circling is not signing. A creation that turns up with its maker is not a client; it's an asset with an owner, and the owner is doing the talking.

Based on publisher excerpts

Deadline ↗One Year On, Does AI Actress Tilly Norwood Have An Agent? “We Get Loads Of Offers, But No, We Don’t Need It” — Zurich Summit